Forensic-grade tracking for brands — or creator-priced protection with your page included. Different budgets, same instinct.
IMATAG (by Lamark) is a professional invisible-watermarking and monitoring service born out of French image-research labs. It embeds a patented invisible ID designed to survive compression, cropping, resizing and even screenshots, then crawls the web to report where your images surface — leak detection as a service, used by brands, agencies and photo businesses. Listed plans run from roughly $20/month to $300+/month with enterprise tiers above.
We're biased — but honest.
Let's be straight: IMATAG's invisible watermark is more robust than Obsydian's — forensic survivability is their entire product, and they're genuinely good at it. What they aren't is a creator tool: it's monitoring infrastructure priced for businesses, with no visible watermarking workflow, no metadata scrubbing, no page, no per-subscriber delivery story. Obsydian is the creator-sized version of the same instinct — visible + invisible marks, subscriber IDs, GPS/EXIF scrubbing and a link-in-bio, at £9–£19 instead of a monitoring contract. If your income justifies forensic-grade, IMATAG is the real thing.
| Feature | Obsydian | IMATAG |
|---|---|---|
| Visible watermarking | Text, tile, edge-frame & motion | — |
| Invisible (steganographic) watermark | Yes — LSB stego | Yes — forensic-grade |
| Batch / bulk watermarking | ✓ | Yes |
| Automatic EXIF / GPS removal | Always on | — |
| Video support | On-device metadata scrubber | Yes (pro tiers) |
| Link-in-bio page included | Yes — full profile | — |
| Built for creators (not a generic utility) | Yes — creator-first | Businesses & brands |
| Pricing | Free · £9 · £19 | ~$20–$300+/mo |
Comparison reflects each provider's publicly listed plans and features as of June 2026. Details change — check each provider for the latest.
Comparison reflects each provider's publicly listed plans and features as of June 2026. Details change — check each provider for the latest.
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